Get beyond the hype with Luke Hurd and understand the potential of the ever-expanding digital realm.

It wasn't the 2022 Oxford word of the year, but 'metaverse' certainly was the 2022 marketing word of the year. The metaverse has become a topic of discussion across the world but few truly understand the broad impact of what these new set of technologies are about to bring to our everyday lives. Go beyond the hype and headsets to take a journey from the birth of connected devices to our ongoing embrace of an enhanced existence.

Luke Hurd

Luke Hurd is an immersive artist, innovator, and experience designer who specializes in all things ‘Metaverse’ for the global brands under VMLY&R and WPP. As Meta’s Spark AR Curriculum creator and instructor, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people. His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Samsung, Coachella, Intel and National Geographic.